Apr
29
This past Sunday I did some research on the websites of Australia’s ten biggest retailers. I wanted too see how easy it would be to find out if store hours were changing due to the ANZAC Day holiday.
Filed under:
communications strategy, usability
Apr
09
We are on the lookout for a Digital Strategist with a strong social media focus to join DTDigital / Ogilvy Melbourne’s rapidly growing team. This is an opportunity to play a key role in building the best social media team in town.
Filed under:
social media
Mar
16
With the rise and rise of sites like Facebook, online communities have become synonymous with networks whose primary purpose is connecting people with friends. But shopping at a local market can be as much about community as socialising. And that’s why the lessons of eBay are important for digital marketers who hope to build their own vibrant online communities.
Filed under:
social media, brand strategy, communications strategy
Mar
10
When someone calls you or your organisation out in online social media, you may feel justified in defending yourself aggressively to the complainant. But this kind of response will usually mean a greater headache: your detractors are likely to hide their identity, dig in their heels and bite harder next time. This case study demonstrates the value of a more respectful approach.
Filed under:
social media, communications strategy
Jan
21
For an agency and client to have true success, the relationship is paramount. Without a relationship that involves honesty, equality, commonalities and trust, everything else will flounder and ultimately, lead to a separation. The relationship is the gateway and the foundation on which good work, great ideas and effective strategy can be implemented.
Filed under:
dtdigital, business strategy
Jan
19
Lots of people are using the internet on their phones these days. So this means that getting a mobile version of your site up is pretty important right? Definitely!
Filed under:
web
Jan
11
The fire danger scale is supposed to help people make decisions that could save their lives. So it’s pretty important to get it right. Let’s do a bit of a usability analysis to see if it’s working, and if not, how we can improve it.
Filed under:
usability, data visualisation
Jan
06
Customer reviews have proven their effectiveness for e-commerce retailers. But as the number of user generated reviews grows on sites like Amazon, their usability seems to be declining, and the aggregated opinions of experts may become an increasingly valuable resource.
Filed under:
social media, communications strategy
Dec
14
China is now the #1 point of origin for migrants to Australia.
Are Australian corporate websites successfully serving the information needs of this important audience? I decided to take a closer look.
Filed under:
communications strategy, business strategy
Dec
02
Lots of people are using the internet on their phones these days. So this means that getting a mobile version of your site up is pretty important right? Maybe not...
Filed under:
web
Nov
25
Social scientists have found that traditional incentives in a creative environment can decrease performance and generally block creative output. Working in web development I identified with this. It doesn’t matter if you are a designer, software engineer, business analyst or project manager, you have to think outside the box to be successful.
Filed under:
dtdigital, web
Nov
04
When a business launches a new website there is typically some fanfare. Congratulatory emails abound. Executives make laudatory announcements. Website analytics are carefully watched for improved performance. Yet the results that follow are often disappointing. This post outlines 10 common web strategy mistakes and how to avoid them.
Filed under:
communications strategy, web