USABILITY

by Ben Skelsey Digital Account Director Fickle. It's all the rage these days.

People talk a lot about barriers in the marketing world. But really, how high and difficult are these barriers? How fickle are people when you’re asking them to do something?

Filed under: communications strategy, digital advertising, usability

by Michael Punton Copywriter Diesel on Being Stupid

As part of their ‘Be Stupid’ campaign, Diesel took an innovative approach to showcase their Spring/Summer 2010 Collection. Featuring the debut single ‘A Hundred Lovers’ by the artist Josep, users can interact with the video to learn more about the Diesel fashions they see.

Filed under: brand strategy, communications strategy, web, digital advertising, creative, usability

by Gordon McNenney Content and Communications Director Two clicks to buy...offline

This past Sunday I did some research on the websites of Australia’s ten biggest retailers. I wanted too see how easy it would be to find out if store hours were changing due to the ANZAC Day holiday.

Filed under: communications strategy, usability

by Ollie Campbell Interactive Director Rethinking bushfire warnings

The fire danger scale is supposed to help people make decisions that could save their lives. So it’s pretty important to get it right. Let’s do a bit of a usability analysis to see if it’s working, and if not, how we can improve it.

Filed under: usability, data visualisation

by Toni McCann Art Director I'm Gen Y and I shop online

Australian retailers should never become complacent about the online retail experience they offer or forget that within seconds users have the ability to be shopping at any one of thousands of overseas online stores.

Filed under: business strategy, usability