Aug
26
The Internet is in the running for a Nobel Peace Prize this year. But with only about one-quarter of the world's population connected, its potential for positive change is just beginning.
Filed under:
communications strategy, dtdigital, business strategy
Jun
28
As part of their ‘Be Stupid’ campaign, Diesel took an innovative approach to showcase their Spring/Summer 2010 Collection. Featuring the debut single ‘A Hundred Lovers’ by the artist Josep, users can interact with the video to learn more about the Diesel fashions they see.
Filed under:
brand strategy, communications strategy, web, digital advertising, creative, usability
Apr
29
This past Sunday I did some research on the websites of Australia’s ten biggest retailers. I wanted too see how easy it would be to find out if store hours were changing due to the ANZAC Day holiday.
Filed under:
communications strategy, usability
Mar
16
With the rise and rise of sites like Facebook, online communities have become synonymous with networks whose primary purpose is connecting people with friends. But shopping at a local market can be as much about community as socialising. And that’s why the lessons of eBay are important for digital marketers who hope to build their own vibrant online communities.
Filed under:
social media, brand strategy, communications strategy
Mar
10
When someone calls you or your organisation out in online social media, you may feel justified in defending yourself aggressively to the complainant. But this kind of response will usually mean a greater headache: your detractors are likely to hide their identity, dig in their heels and bite harder next time. This case study demonstrates the value of a more respectful approach.
Filed under:
social media, communications strategy